Captain Planet, you and tiny innovation(s)
When I was a kid, the local TV station had cartoons from all over the place doubled into Catalan, my mother tongue. One of those was Captain Planet. I wanted to use his motto for today's blogpost, but guess what: what he says in English is not exactly the same as I grew up hearing him say in Catalan.
In English he says: "the power is yours!" (a very USA point of view, ver "empowering" and individualizing). In Catalan, he said:
"Small changes are powerful!"
Oh, the difference a little word makes! Much more subdued, much more communitarian. It's just more Mediterranean/European, if I may say.
But I don't want to rant about USA vs European attitudes and biases (although that'd be fun!).
I want to talk about tiny innovations. You see, the brand Tiny Mighty is not casual. Actually, it's embarrassing how inspired by Captain Planet it is (I didn't even watch that show that much).
The rational behind tiny Mighty is that tiny ideas can become mighty solutions.
Just like the Catalan speaking Captain Planet. Small changes, tiny ideas are indeed powerful. And here's the secret. The awesome sauce. What they don't want you to know. (insert other hyperboles here):
All good ideas begin with an observation.
So today I wanted to give you a few examples of innovation that comes from sheer observance and ingenuity, can be prototyped on no money and yet becomes very successful at solving problems (and generating buzz and consequently, money).
1. Doll makeunder
Observation: girls are being sold hyper-sexualized dolls.
Budget: one dollar for two second-hand dolls, nail polish, some acrylic (?) paint. Let's say under 10 dollars all together.
Business model: selling the dolls and commissions to makeunder dolls.
2. Penny in yo' pants
Observation: ladies don't want to flash anyone whilst cycling with skirts on.
Budget: almost negative. Find a rubber band. Find a penny.
Business model: they are working on a prototype of something... tchan tchan tchan... (they have over 3 million views on this video)
3. The uberpreneur
Observation: People riding in his uber car were up for a chat.
Budget: he is a jewellery designer, so higher than other cases. But if he made friendship bracelets out of yarn it'd be super cheap and effectively the same strategy.
Business model: using his uber car as a mobile showroom for his true passion.