Creativity, simplified (a formula)


There's this slide I have in pretty much every talk / presentation / pitch I do:



And that's that.

I understand creativity as the ability to create new meaning out of pre-existing points.

So, A and B already exist. What happens when you relate the two is C: creativity.

Creativity isn't for self-designated unicorns. you don't need a third eye or an inner goddess to develop it, and it's not hereditary.

Just establish links. Focus on creating new meanings rather than new "stuff".


And if you need a laugh and a few examples, here's the sadly deceased Fashemathics.


Tickled? Send me your A+B, your thoughts or just say hi here.