Creativity, simplified (a formula)
There's this slide I have in pretty much every talk / presentation / pitch I do:
And that's that.
I understand creativity as the ability to create new meaning out of pre-existing points.
So, A and B already exist. What happens when you relate the two is C: creativity.
Creativity isn't for self-designated unicorns. you don't need a third eye or an inner goddess to develop it, and it's not hereditary.
Just establish links. Focus on creating new meanings rather than new "stuff".
And if you need a laugh and a few examples, here's the sadly deceased Fashemathics.
Tickled? Send me your A+B, your thoughts or just say hi here.